Table of contents

Attracting New Patients by Integrating Psychology Today with Kiwi Health 

Attracting New Patients by Integrating Psychology Today with Kiwi Health 

By Kiwi Health

Published: Sep 22, 2023

Table of contents

It can start with refusing to leave the bed or ignoring people and loved ones. No matter how depression may present itself, it seems to be on the rise. 

After COVID-19, a 2021 study reported that nearly half of surveyed Americans suffered from depressive or anxiety disorders. 

No doubt, being cooped up like poultry has caused massive consequences on the human psyche. 

And with more Americans embracing the remote work life, looking up therapists online becomes more convenient for those seeking help.

But with so many online platforms for a clinical social work therapist or a psychologist, some stand out, such as Psychology Today.

In this article, we’ll cover how mental therapists can leverage Psychology Today to get their listings online with the help of Kiwi Health to get more bookings. 

What is Psychology Today?

Psychology Today is a popular magazine and online platform focusing on psychology and mental health topics. It provides a wide range of resources and information related to psychology, including articles, blogs, news, and directories of mental health professionals. 

Psychology Today covers various aspects of psychology, such as therapy, counseling, mental health conditions, relationships, personal development, and more.

The magazine was first published in 1967 and has since become a well-respected source of information for professionals in psychology and the general public. 

In addition to its print publication, Psychology Today has a robust online presence, offering many articles and resources on its website. It also includes a directory of mental health professionals, allowing individuals to search for therapists, psychiatrists, and counselors in their area.

Psychology Today aims to promote a better understanding of mental health and psychology, provide practical advice and insights, and connect people with mental health struggles.

It covers various topics related to human behavior and mental well-being, making it a valuable resource for those interested in psychology and mental health.

How Being on Psychology Today is Beneficial for Mental Health Therapists

Being listed on Psychology Today can be highly beneficial for mental health therapists and other mental health professionals for several reasons:

Increased Visibility

Psychology Today is a widely recognized and visited platform for mental health information and therapist directories. Being listed on the website can significantly increase a therapist’s visibility to new clients. 

Many people seeking therapeutic support start their search online, and Psychology Today is often one of the first places they look.


As more people tend to look upon therapists online and check their backgrounds, being listed on a reputable platform like Psychology Today can enhance a therapist’s credibility. 

It signals to potential clients that the therapist is legitimate, licensed, and recognized within the mental health field.

Client Referrals

Psychology Today allows individuals seeking therapy to search for therapists in their area based on various criteria, such as location, specialization, and insurance coverage. 

This can result in a steady stream of client referrals, as potential clients can easily find and contact therapists who meet their specific needs.

Detailed Profiles

Therapists can create detailed profiles on Psychology Today, including information about their background, areas of expertise, treatment approaches, and contact details. This allows potential clients to learn more about the therapist’s qualifications and practice before making initial contact.

Online Booking

Some therapists on Psychology Today offer online booking, making it convenient for potential clients to schedule appointments directly through the platform. This can streamline the intake process and improve accessibility for clients.

Internet-Guided Interventions and Educational Content

Psychology Today also allows therapists to contribute articles and blogs on various mental health topics. This allows therapists to showcase their expertise, share valuable information, and connect with a broader audience.

Tip: New research suggests therapist-guided internet interventions have more effects on patients seeking treatments online than unguided ones. As a mental health practitioner, you can use this finding to schedule therapies through video calls once you book more patients through your quality advice.


Being part of the Psychology Today community can also facilitate networking opportunities with other mental health professionals. This can lead to collaboration, referrals, and community within the field.

Marketing Assistance

Psychology Today provides marketing resources and tips to therapists, helping them to improve their online presence and reach a wider audience effectively.

Insurance Verification

Psychology Today allows therapists to specify which insurance plans they accept in their profile information.

Clients who visit your profile can easily see whether you accept their insurance by checking the insurance information provided.

This feature helps potential clients quickly determine whether your services are financially feasible for them, reducing any uncertainties about the cost of therapy.

How Kiwi Health Can Launch Your Online Practice Faster

Psychology Today is an invaluable resource for mental health therapists looking to launch and expand their practices. 

Its combination of high-quality blogs, strong SEO rankings, and access to a targeted audience makes it an ideal platform for therapists to showcase their expertise and connect with potential clients.

As you embark on your telehealth journey, one noteworthy opportunity awaits. Through Kiwi Health, you can take advantage of a special offer – a three-month free practice listing on Psychology Today, an offer valued at $100. 

This generous offer can significantly facilitate your patient acquisition efforts as you adapt to the growing demand for telehealth services. 

By utilizing this promotion, you can leverage the power of Psychology Today’s platform to attract more clients, expand your reach, and establish a solid online presence in the field of mental health therapy. 

It’s an advantageous step towards ensuring the success and growth of your therapy practice in today’s digital landscape.

Subscribe for more tips to grow your medical practice

We work with private practice builders to deliver their latest insights directly in your email!

Related posts